A Fresh Coat Of Curb Appeal

Before and after curb appeal

May 3, 2012

Exterior Paints from Sherwin-Williams Deliver Exceptional, Durable Results

ORLANDO, Fla. (February 13, 2008) — One of the best ways to enhance the value of a home is to spruce up and protect its exterior with a fresh coat of paint. Sherwin-Williams has homeowners covered when it comes to exterior painting, whether they tackle the job themselves or hire a professional.

Weather can take a toll on homes: be it the sun's ultraviolet rays fading the color; temperature changes expanding and contracting the paint finish; or damp conditions causing peeling or even delaying a project. Choosing the right product is crucial to getting lasting results, while bringing out a home’s beauty.

"Homeowners expect their exterior finish to last long after the siding is painted or the deck is stained," said Steve Revnew, director of marketing, product development for Sherwin-Williams. "We test our exterior products in a variety of extreme weather conditions to ensure they will exceed and outlast expectations. Our high-quality paints achieve the best possible results in fewer coats."

Sherwin-Williams has the ideal product for any exterior surface, including wood, stucco, masonry, concrete, aluminum and vinyl. Most of its exterior paints can be applied in temperatures as low as 35-degrees Fahrenheit to extend the painting season. Even novice do-it-yourselfers can achieve top-quality results.

And now there are more options than ever with the introduction of Resilience™ Premium Exterior Paint, a coating that won’t wilt in wet weather.

New: Resilience Premium Exterior Paint
Don’t fret about rain in the evening forecast with Resilience, a durable coating with MoistureGuard™ technology that cures in about half the time of most conventional exterior paints. That means freshly painted surfaces develop resistance to moisture in about two hours, compared to the four-hour minimum of other coatings. Available in flat or satin sheens, Resilience also has excellent hide and a lifetime limited warranty when two coats are applied. What’s more, Resilience is low in volatile organic compounds (VOCs).

Ultimate Choice: Duration® Premium Exterior Coating
Duration stands up to the harshest of climate conditions and is the longest-lasting exterior paint on the market. The reason: it features PermaLast™ technology to go on 70 percent thicker than ordinary house paints. This durable, flexible layer provides unmatched hide and superior protection from cracking, peeling and blistering.

Available in flat, satin or gloss, Duration is self-priming, mildew-resistant and requires just one coat on everything other than unpainted surfaces. So get the job done right the first time — and don’t repaint for a long time.

Duration has earned the Good Housekeeping Seal and has a one-coat lifetime homeowner’s warranty.

Reformulated: SuperPaint® Exterior Latex Paint and A-100® Exterior Latex Paint
SuperPaint and A-100 have stood the test of time as reliable choices for home painting projects. And now both are better than ever.

Count on SuperPaint to deliver proven performance and tough protection against the elements. With Advanced Resin Technology for durability and easy application, it adheres strongly and fights frost in cold climates and fading, peeling and mildew in hot and humid conditions.

SuperPaint has earned the Good Housekeeping Seal and is available in a complete range of finishes, including flat, satin, gloss and high-gloss. The glossier finishes are a great choice to accent doors, window frames and trim and to resist "blocking" or sticking after the paint is dry.

Even the color of vinyl siding can be updated with SuperPaint, Resilience or Duration, thanks to the VinylSafe™ Color Technology in these coatings that allows siding to be painted darker colors without worry about warping or buckling.

For more than three decades, A-100 has been known for its dependable, lasting performance and smooth, even finish that goes beyond comparably priced paints. Available in flat, satin or gloss sheens, A-100 has been improved to provide better coverage during application and lower VOCs.

No matter which exterior paint fits the job, the experts at Sherwin-Williams are ready to help at a nearby store and with online planning tools. It's easy for do-it-yourselfers to get the paints and supplies they need and the friendly, expert advice they’ll appreciate.

Ask Sherwin-Williams
Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,000 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with specialized products; superior technical knowledge; tools to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. You’ll be amazed what happens when you ask. Visit sherwin-williams.com.

Contact:

Carmichael Lynch Spong
sherwin-williams@clynch.com

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